Owner/Principal
Heather Tomlinson is the founder and owner of Key Concepts Marketing, a branding and social media management agency that focuses on small to medium businesses in La Vernia to the greater San Antonio area. Key Concepts Marketing was established on the belief that small businesses truly make a difference within the world.
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Owner/Principal
Heather Tomlinson is the founder and owner of Key Concepts Marketing, a branding and social media management agency that focuses on small businesses in La Vernia to the greater San Antonio area. Key Concepts Marketing was established on the belief that small businesses truly make a difference within the world.
Heather has been a sales and marketing professional for 15 years, earning her Bachelor’s degree in 2007 from the University of Texas Pan American, now UTRGV, in Edinburg, Tx. Originally from Mission, Tx, in the Rio Grande Valley, she interned, then was hired on at a full-service marketing agency in McAllen, Texas. Heather spent several years working on client accounts and project management until her children were born.
Heather has been an active part of the La Vernia community since her family’s arrival in 2013, using and applying her expertise while participating in various non-profit organizations. In the Fall of 2019, Heather recognized the need for marketing services in a greater capacity and founded Key Concepts Marketing in April of 2020.
Heather enjoys volunteering with the La Vernia Food Pantry, SA Food Bank, and One Day with God prison ministry. She also serves as a member of the Greater La Vernia Chamber of Commerce and is co-founder of Common Grounds La Vernia.
When she is not working or volunteering, she enjoys hiking, traveling, reading, trying new restaurants, and spending time with her husband, two children, family, and one spoiled dog. Heather enjoys getting to know each business owner and their unique strengths and challenges while bringing them fresh ideas for growth, strategy and providing them a helping hand.
Chief Operating Officer
Jennifer Mann serves as the Chief Operating Officer at Key Concepts Marketing. With a relentless drive for success, she spearheads the company’s capabilities and collaborates closely with clients to develop and execute tailored marketing strategies that drive revenue growth. Drawing upon her experience in non-profit organizations and organizational growth, Jennifer is dedicated to assisting clients in achieving heightened business growth and visibility. Her commitment to excellence ensures that Key Concepts Marketing surpasses customer satisfaction, retention, and overall company goals.
Jennifer graduated with her Bachelor’s of Science degree in Communication from the University of Houston-Victoria in December 2022. She started working with Key Concepts Marketing in July of 2021 as a Digital Marketing Specialist. Residing in Victoria, Texas, she has established herself as an integral member of the community. Jennifer actively engages with various organizations. Presently, she is the President-Elect for the Victoria Professional Express Network, a chapter of the American Business Women’s Association. Additionally, Jennifer has made substantial contributions to the Victoria Chamber of Commerce Ambassador Board of Directors and the Torres Elementary PTO Board. Her exceptional accomplishments have been recognized through multiple Women of the Month awards presented to her by the Victoria Professionals Express Network. Jennifer is also Google Certified in Google Analytics and Google Business Profile.
Business Development/Client Relations
Brad Tomlinson was born and raised in Mission, Texas in the Rio Grande Valley. Brad received his B.S. in Range and Wildlife Management from Texas A&M Kingsville in 2004. Moving more north, yet still considered South Texas, he settled in La Vernia with his family in 2013.
Brad came on board with Key Concepts Marketing in 2020, bringing with him 20 years of business experience. Vice President at Tomlinson Oilfield Service and Paisano Vacuum Service and a small business owner himself, he understands the need for a proper marketing strategy and client relations. His business experience has helped cultivate his communication skills with customers, coworkers, vendors, and clients. Brad brings a strong work ethic and understands the dedication needed to succeed as a business owner. He likes meeting with clients and excels at envisioning outside the box and problem-solving.
Brad is an active volunteer and supporter within the community and is a member of the Greater La Vernia Chamber of Commerce. In his spare time, he enjoys hunting, fishing, traveling, and did I mention hunting? He also loves spending time with his wonderful wife and two children. His typical weekend can be spent at a basketball game watching his daughter play, playing football with his son, and being outside with his family.
Alexis joined the Key Concepts team in June 2021. As a content creator, Alexis creates dynamic and compelling graphics to garner greater brand recognition. She works with our team on client branding, bringing her creativity while providing content for the clients with the desire to see their business thrive and customer base grow.
Alexis lives in San Antonio with her children and rescue dog, Ollie.
Social Media Manager
Kate joined Key Concepts in December of 2022 as the Social Media Manager. Originally from Kinder, Louisiana. During her college years, her focus was in photography, web design, and video editing. In 2010 she earned her Degree in Commercial Art and Graphic Design, then focused her time and energy in photography after graduation; which she continues today.
Shortly after marrying her husband, they were relocated to Corpus Christi, TX for her husband’s career in the Oil and Gas Industry; where they stayed for 5 years until another relocation brought them to wonderful La Vernia in 2015. Kate says they absolutely love the small town vibes that make them feel as if they are back home in Southwest Louisiana.
When she is not juggling work, she is always on the go with 2 busy kiddos in sports. She is team mom to the La Vernia Lady Bears Youth Fast-pitch select softball team, to which her husband is head coach of their daughter’s 12U team. She is also team mom to their daughter’s club volleyball team out of Hill’s Gym in La Vernia. When Kate isn’t at a ballpark or a gym, she enjoys the company of close friends and family, essentially meaning that she loves to cook and feed them.
Let us help your business quickly reach potential customers, direct them to your website or social media pages, and entice them to purchase products or services offered.